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The Web Design Specialists |
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Search Engine OptimisationIn this day and age search engines use spiders that crawl the web, indexing every page in order to give them a ranking. This ranking is then used when a person uses that search engine to search for a particular word relating to a web site. The better the ranking the better position the web site is in the results.The spider uses the content held within the web page as well as hidden text to determine the relevance of the page to the search terms that have been set up for it. Another factor that affects a web sites ranking is how many other sites link to it, however the data that is held for how many links point to a website only gets refreshed a few times a year. It is possible to pay your way to the top of the rankings but this isn't always a feasible option. Each search engine has its own rules to determine a web sites ranking and no one except the search engine's development team know about them, but we can try and guess what is the best way of putting a web site to the top of rankings, and this is what search engine optimisation is. What we offerWe will discuss which terms you would like your website to appear in a search and then go about optimizing your sites ranking potential. Along with our maintenance and solution packages we will list your site with every major search engine and any other relevant search engine of your liking.As well as that we will create a Google sitemap for your website that increases your sites ranking within Google. |
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